McGill Design Consultancy
Club Project
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The Challenge
My journey with MDC began as a simple designer, eager to gain hands-on experience and learn from real clients. During my time there, I took on additional responsibilities like marketing and website management when the opportunity arose. One of these opportunities was a logo redesign contest in which I participated and won. This lead to the creation of the current logo.
Following the previous president's departure, I assumed the role of MDC’s president and took on the task of redesigning the website. While the existing website was visually appealing it was a slightly modified template, which I felt lacked MDC's unique personality.
Learning Experience
During my journey of shaping the MDC brand, I encountered several first-time experiences in my career, such as delving into WordPress, crafting a 3D logo, establishing a comprehensive brand system, and creating social media ads.
Beyond the design evolution, this journey taught me valuable lessons in leadership. I learned how to support and guide others while working towards elevating an organization to new heights.
It was a deeply enriching experience for which I'm genuinely thankful. Meeting incredible people along the way added an extra layer of fulfillment to this unique chapter in my career.
If you’d like to see the website in action, feel free to check it out
✏️ Logo Redesign & 📣 Marketing Assets
As mentioned in the introduction, I had the opportunity of working on many projects during my time at MDC. One of the most exciting projects I had the privilege of working on was a logo redesign competition. During this initiative, our president assumed the role of a client and extended the invitation to the entire MDC community, encouraging widespread participation.
The primary objective was to modernize and establish a distinctive brand identity for MDC by replacing its outdated logo. The previous emblem featured the "Martlet," a red bird associated with McGill University. To align more closely with MDC's unique identity, the decision was made to part ways with the Martlet and craft a logo that embodied the essence of MDC.
On the project deadline, the entire team voted for their favourite logo, which ended up being the logo I created.
Besides this logo competition, I also created several marketing assets for our social media platforms in order to advertise our recruitment periods, our events and our services.
I also strived to convey the essence of professionalism that characterizes a consultancy firm by maintaining a clean, minimalist aesthetic in the logo. This was achieved by rendering the logo in 3D rather than relying on a hand-drawn approach, resulting in a sleek and polished design.
🕸️ Website Redesign
Once we identified our target market and user-base, we further developed our ideas through sketching. Our next step involved creating a low-fidelity paper prototype, which we tested with selected users to gather valuable feedback on feature preferences and layout preferences.Incorporating this feedback, we proceeded to design a high-fidelity prototype, which we also tested with additional users. For a comprehensive overview of our research process, you can refer to our Fourth and Sixth Deliverables.
